Bookend Bonus
This is the, “oh, but what about that other thing” page.
For examples that related to your project, reach out.
Sonic Drive-In Spec Work
While at Razorfish, I worked with a dedicated and talented team to generate a broad spectrum of work for a Sonic pitch. Radio, TV, campaign, and UX/UI work were all distributed among our group, and I was part of the team to help build out web, social, and digital generally, including an Augmented Reality(AR) experience.
Loyalty Upon Landing
While not a primary part of the ask, which was for a mobile ordering solution, the BD team thought a loyalty program as part of a new app launch would be a strong strategy.
It makes sense. Indeed, making ordering online and at your fingertips is helpful and convenient. However, adoption and sticky use may not be as easy as showing up in the app stores.
This tactic was proposed as a way to build loyalty and strengthen the relationship customers had with Sonic in ways that go beyond the digital, leveraging Near Field Communication (NFC) to trigger in-store activities, like preparing orders, or loading recommendations based on previous order data.
Drive-Through AR and VR
One thought was to reveal a rotating “secret” menu for customers who aligned the sonic logo in the app to the logo in a physical space.
Another innovation we explored was to package kids’ meals in a foldable box that could be constructed to hold a device for VR experiences.
Free-Time B-Roller
The first time I flew on a plane was also the first solo, on-site, video project I shot and edited professionally. I was 23. I had a Panasonic AG-DVX100, half a dozen mini-DV tapes, a great client, and the schedule she put together. I directed and cut interviews and conversations for a marketing and fundraising video that touted the goals and achievements of an oral health non-profit out of Seattle. We traveled all over Washington state, meeting with partners, professionals, and capturing events.
This is not that video. This is a video I edited a couple years after I left that company. It’s made mostly of footage I gathered while out exploring, after office-hours. In new cities. Alone.
Redesign for Craft Beer & Wine
I was a regular at Hop City in Atlanta. I personally shopped there and in my capacity at Razorfish, I managed 4 beer taps and 6 rotating kegs. I had great relationships with the crew and owner. I had talked with Kraig, the owner on several occasions about his website and he recounted one let down after another by designers who just couldn’t get it done.
At one point, Kraig stopped me to ask, “you work for a company that does websites? Can you help?” He was talking about Razorfish and I explained they don’t put their pants on for less than a million dollars. His budget was up to $10,000. For less than that, we were able to launch within the next few months.
I worked with the Hop City team to build a custom Wordpress experience with a CMS that supported three autonomously-run stores.
One of the primary draws for customers was Growlertown. There, beer aficionados could refill their jugs with seasonal craft beers for less than the prepackaged cans and bottles. Because there were multiple stores and plans to scale, we leveraged the Wordpress CMS to allow each store to manage what was on draft in each store.
Each instance and location could refresh all content individually.
The website received a lot of praise from the Hop City team and the customers. Part of the success, as simple as it was, was the ability to get the location and quickly navigate to the stores.
